Live for It: New Billboards Go Up

Sapong, Zusi featured in club's outdoor marketing campaign

Sporting Kansas City supporters driving around the Kansas City metropolitan area this week will be on the lookout to see two new billboards, featuring 2011 MLSSoccer.com Breakout Player of the Year Graham Zusi and 2011 MLS Rookie of the Year C.J. Sapong.

The club launched its Live for It marketing campaign earlier this month and the two billboards will be unveiled for the first time on Monday, in advance of the team's home opener on Saturday, March 17 at LIVESTRONG Sporting Park. Single-game tickets are now available and can be purchased at Ticketmaster.com or the LSP Box Offices.

Local artist Chris Sembower and Sporting Kansas City's marketing department collaborated on the artwork for the outdoor campaign and the billboards (shown below) will be on display at the following locations:

  • C.J. Sapong: I-435 and 350 Highway (February 20)
  • C.J. Sapong: I-70 and Indiana (February 27)
  • Graham Zusi: I-35 and Cambridge Circle (February 20)