Sporting Kansas City unveiled the club’s 2012 marketing campaign on Monday, introducing the “Live for It” slogan to showcase the unparalleled experience of attending matches at LIVESTRONG Sporting Park and to represent the incredible devotion of the club’s passionate supporters.
The campaign will include a wide array of traditional and non-traditional marketing elements, including a cross-platform approach that will spread the message through television, radio, outdoor, print and online advertising placements.
The team’s new television spot debuted on Sunday during the 54th Annual Grammy Awards on KCTV5 and can now be seen on SportingKC.com. The commercial will continue to air in the local broadcast market throughout the season and a second spot will debut during the club’s season opener on Saturday, March 10 on KSMO-TV.
Both television spots were created locally as a joint collaboration between Sporting Kansas City, Barkley and Liquid 9.
Over the airwaves, the “Live for It” campaign began last week on Sports Radio 810 WHB and 610 Sports Radio. The radio promotions can also be heard during the season on local FM stations 96.5 the Buzz, Mix 93.3 and Hot 103 Jamz.
Once again, several of the team’s marquee players will be prominently displayed on billboards throughout the metropolitan area. The initial phase of the outdoor campaign, featuring 2011 MLS Rookie of the Year C.J. Sapong and 2011 MLSSoccer.com Breakout Player of the Year Graham Zusi, will be unveiled on Monday, February 20. Two additional billboards will be posted during the season featuring 2011 MLS All-Star Matt Besler and 2011 Team MVP Jimmy Nielsen.
Local artist Chris Sembower produced the creative artwork for the outdoor campaign and the first flight of billboards will be on display at the following locations:
- C.J. Sapong: I-435 and 350 Highway (February 20)
- C.J. Sapong: I-70 and Indiana (February 27)
- Graham Zusi: I-35 and Cambridge Circle (February 20)
Additionally, Sporting Kansas City will have advertising space in the Kansas City Star and Ink Magazine this week.
Single-game tickets for Sporting Kansas City’s first eight home matches of the 2012 MLS season at LIVESTRONG Sporting Park go on sale to the general public beginning Friday. Tickets may be purchased on Ticketmaster.com or at the LIVESTRONG Sporting Park Box Offices (open Monday thru Friday from 10:00 a.m. to 6:00 p.m. CT and on Saturday from 10:00 a.m. to 1:00 p.m. CT).