Sporting Kansas City announced on Friday that it has joined Snapchat, one of the fastest growing social media networks. The platform, which was launched in early 2011, allows a brand or user to send photo or video messages to their friends who follow them on Snapchat.
With prior success on channels such as Facebook, Twitter, Instagram, etc., Sporting KC will now look to Snapchat to expand its reach and provide a different digital experience for its fan base.
“We certainly see the potential with Snapchat,” said Rob Thomson, Sporting KC’s Executive Vice President, Communications/Digital. “We always like to provide our fans with appealing content and Snapchat will allow us to tap into another audience as we continue to look for ways to grow the Sporting KC brand.”
As part of its commitment to provide engaging content to its fan base, Sporting KC will use Snapchat to showcase behind-the-scenes photos and videos as well as a means to offer giveaways and exclusive experiences for fans. In addition, fans can follow Sporting KC for personalized messages from their favorite Sporting KC players as well as Snapchat takeovers.
With the new ‘stories’ feature on Snapchat, brands can send one ‘snap’ with a string of photos or videos to its audience. Other professional sports teams that currently use Snapchat include the New Orleans Saints (NFL), the Washington Wizards (NBA) and the LA Galaxy (MLS).
Fans can find the MLS Cup champions on Snapchat under the username sportingkc.