As part of its product expansion for the 2016 Major League Soccer (MLS) season, Mitchell & Ness and MLS are teaming up with Spotify to celebrate and spotlight some of the League’s key players through their own unique playlists that will be available exclusively on the digital music service. This campaign will have players putting together music playlists that inspire them on and off the field. The Mitchell & Ness channel, featuring MLS player playlists as the first playlists featured on the channel, goes live today and can be accessed here. Featured players include Nat Borchers (Portland Timbers), Sean Davis (New York Red Bulls), Nick DeLeon (D.C. United), Stefan Frei (Seattle Sounders FC), Ray Gaddis (Philadelphia Union), Brek Shea (Orlando City), Khiry Shelton (New York City FC), Gyasi Zardes (LA Galaxy), and Graham Zusi (Sporting Kansas City).
Mitchell & Ness first offered select MLS products in late 2015 and will now offer a full line in Spring 2016. As part of the expanded product offering, Mitchell & Ness will offer a range of merchandise for current and future clubs within MLS. Premium branded items will include headwear, apparel, and accessories for both men and women.
“Our partnership with Spotify and Major League Soccer, the top-tier soccer league in the United States and Canada, symbolizes our passion to be associated with the world’s most popular sport and provides a unique way to grow with the league,” said Jonathan Yuska, Head of Mitchell & Ness.
“Mitchell & Ness is well known for their stylish lifestyle apparel and we are very excited to offer a full line of these products to our fans,” said Maribeth Towers, Senior Vice President, Consumer Products, Major League Soccer. “We are also honored to help Mitchell & Ness launch their Spotify channel, which will provide another dynamic way for our fans to connect with the stars of our league.”
Fans of the brand and league can anticipate new MLS products from the sports heritage brand in select domestic and international markets via authorized retailers including the Mitchell & Ness Flagship Store at 1201 Chestnut Street in Center City, Philadelphia, PA. Distribution will also include, but will not be limited to, ecommerce retailers such aswww.mitchellandness.com and www.MLSstore.com, club stadium stores, and premium boutiques around the world. Photos of the players in some of the new Mitchell & Ness gear can be viewed here.
“A soccer fan’s personal and passionate allegiance to their team and its history can be properly celebrated through an alliance with a nostalgia brand deeply rooted in sports heritage,” continued Yuska. “MLS enthusiasts will now have the opportunity to cheer on their teams with a new brand that speaks to legacy the way soccer does around the world.”
