LIVESTRONG Sporting Park FAQ

How Can I Learn More About LIVESTRONG Sporting Park?
What kind of impact will LIVESTRONG Sporting Park have on the community?
When will tickets go on sale for Sporting Kansas City home matches at LIVESTRONG Sporting Park?
In addition to Sporting Kansas City matches, what type of events will LIVESTRONG Sporting Park host?
How can interested media members receive credentials and other resources for Sporting Kansas City matches at LIVESTRONG Sporting Park?
What is Sporting Club?
What is LIVESTRONG?
Why are LIVESTRONG and Sporting Club joining forces?

 

How Can I Learn More About LIVESTRONG Sporting Park?
Information and resources for LIVESTRONG Sporting Park are readily available online, including the stadium homepage at LIVESTRONGSportingPark.com, as well as via a variety of interactive and social media platforms. Click on the links below to visit sites in connection with the stadium:

Sporting Kansas City also has a strong web presence, with additional resources for news and information about events and developments at LIVESTRONG Sporting Park available at the following websites:

Additionally, individuals interested in being added to Sporting Kansas City’s press release distribution list can email Press Officer Kurt Austin to receive news releases and announcements from the team.

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What kind of impact will LIVESTRONG Sporting Park have on the community?
Sporting Kansas City’s state-of-the-art stadium will not only be one of the best soccer stadiums of its size in the world, but LIVESTRONG Sporting Park will also play an important part in the Kansas City community and beyond. 

As a result of LIVESTRONG’s partnership with Sporting Club (Sporting Kansas City’s parent organization), a portion of all stadium revenues, including ticket sales and concessions, will fund LIVESTRONG’s work in the fight against cancer, and will also lay the groundwork for developing local cancer survivorship services in Kansas City. Further, through Sporting Club’s youth soccer programs, LIVESTRONG will be able to work with children and teens to educate them about cancer and preventative efforts, as well as to expand its pioneering work in the field of young adults fighting cancer.

LIVESTRONG Sporting Park, the first major league professional sports stadium in the state of Kansas, is part of a development plan that also includes a nearby tournament-quality athletics complex with 18-24 fields and associated amenities to host national, regional and local youth and adult soccer tournaments, camps, leagues, practices and games. The overall development will have an estimated total economic impact of over $500 million annually and preliminary studies indicated that the athletics components will draw over 2.5 million outside visitors per year. In its entirety, the stadium and fields project will have created 2,400 new jobs and is part of a larger development that will create 8,300 new jobs with an average wage of over $40,000 per year, tripling the number of jobs in Village West and quadrupling the total salary.

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When will tickets go on sale for Sporting Kansas City home matches at LIVESTRONG Sporting Park? 
Tickets for Sporting Kansas City’s 2012 season are currently on sale as part of season ticket packages -- featuring tickets to 20 games at LIVESTRONG Sporting Park -- or single-game tickets can be purchased for the first eight home matches. Season ticket packages range from $13 per seat ($260 for 20 games) in the Member’s Stand to $35 per seat in the West Stand, with additional premium club and suite options available. Season ticket packages will include tickets three special matches, to be announced at a later date.

All 2012 Season Ticket Members will receive exclusive Season Ticket Member benefits, including priority parking, early entry into LIVESTRONG Sporting Park, discounts on team merchandise, invitations to special events and a dedicated Customer Relations representative to manage the account. Additionally, Season Ticket Members have the opportunity to exchange unused tickets via the Season Ticket Exchange Program, as well as the ability to purchase additional Sporting Kansas City match tickets at a discounted rate and priority access to additional events at LIVESTRONG Sporting Park.

Group tickets are also currently on sale for parties of 20 or more. For 2012 ticket information, contact the Sporting Kansas City ticket office toll-free at 1-888-4KC-GOAL, or visit www.sportingkc.com/virtualvenue.

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In addition to Sporting Kansas City matches, what type of events will LIVESTRONG Sporting Park host?
Sporting Club strives to host a variety of fan-friendly, high-entertainment experiences in LIVESTRONG Sporting Park. In addition to Sporting Kansas City regular season home matches, the organization will now have the ability to host additional high-level soccer matches in their own venue, including MLS Cup home playoff matches, U.S. Open Cup competition, reserve league games, Juniors matches and marquee international friendlies similar to last year’s 2-1 upset of Manchester United. LIVESTRONG Sporting Park, to be operated and managed by Global Spectrum, will also be a strong candidate in contention for future rights to host Major League Soccer’s annual AT&T All-Star Game and MLS Cup.

In addition to soccer matches, LIVESTRONG Sporting Park is also designed with a world-class sound system and supporting infrastructure to host concerts with crowds of up to 25,000 people. The venue includes four concert green rooms and a retractable seating area on the south end to provide ample staging area for musical acts. The playing surface at LIVESTRONG Sporting Park is also suited to welcome other athletic events such as rugby, football and lacrosse. Moreover, the stadium features an array of premium spaces available for hosting private and public events, with a 124,000 square foot event plaza and five clubs, including the first-of-its-kind Member’s Club that can hold up to 2,000 people for social events like team watch parties.

Upon completion of the development plan, LIVESTRONG Sporting Park and the nearby 18-24 athletic fields will host over 300 events per year.

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How can interested media members receive credentials and other resources for Sporting Kansas City matches at LIVESTRONG Sporting Park?
All media members who would like to cover Sporting Kansas City matches at LIVESTRONG Sporting Park must apply for a media credential. The application for 2012 media credentials is now available and must be returned by February 25th.

Additional media information is available online at SportingKC.com/media-info, as well as in the 2012 Media Guide which will accessible online. 

Individuals interested in being added to Sporting Kansas City’s press release distribution list can email Press Officer Kurt Austin to receive news releases and announcements from the team, including LIVESTRONG Sporting Park advisories. Sporting Kansas City can also provide video footage and photography for download by media members via FTP, as requested.

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What is Sporting Club?
Sporting Club is the parent organization of Sporting Kansas City (Major League Soccer) and is revolutionizing the way a professional sports team connects with fans through premier experiences and spaces. Sporting Club is a dynamic organization focused on creating opportunities for social, cultural and athletic connections.

Sporting Kansas City, which won an MLS Cup and Supporters Shield in 2000, and also won the Lamar Hunt U.S. Open Cup in 2004, will be opening their $200 million, state-of-the-art LIVESTRONG Sporting Park on June 9th in Kansas City, KS, in a game that will televised nationwide on ESPN2, ESPN Deportes and ESPN3.com.

Sporting Kansas City is also proud to be the only professional sports organization in Kansas City with local ownership. The Sporting Club ownership group consists of the following five entrepreneurs in the Kansas City business community: Neal Patterson, chairman of the board, chief executive officer and co-founder of Cerner Corporation; Cliff Illig, vice chairman and co-founder of Cerner Corporation; Robb Heineman, chief executive officer of Sporting Club; Greg Maday, chairman and chief executive officer of SpecChem, LLC., and co-founder of Rock Island Capital, LLC.;  and Pat Curran, founder and principal of C3 Capital, LLC.

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What is LIVESTRONG?
LIVESTRONG serves people affected by cancer and empowers them to take action against the world’s leading cause of death.  Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand – LIVESTRONG – and is a leader in the global movement on behalf of 28 million people around the world living with cancer today. Known for its iconic yellow wristband, LIVESTRONG has become a symbol of hope and inspiration to people affected by cancer around the world. Since its inception, the organization has raised $400 million for the fight against cancer.

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Why are LIVESTRONG and Sporting Club joining forces?
LIVESTRONG and Sporting Club both believe that in sport, in life and in the fight to beat cancer, you need a strong team to win.

Sporting Club and the sport of soccer provide LIVESTRONG a great opportunity to spread health and wellness messages that underscore the spirit of cancer survivorship. LIVESTRONG’s sports and athletics heritage makes this new partnership a great fit.  

LIVESTRONG Sporting Park will seat 18,500 for soccer and 25,000 for concerts. The $200 million stadium will be one of the most technologically advanced stadiums in the United States and will focus on fan experience through WiFi Access, multiple themed club environments, an IP television network and a membership affinity platform. In addition, the stadium and accompanying event complex will also be 100 percent tobacco free.

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