Sporting Kansas City and Continental Tire, one of the oldest independent and largest tire manufacturers in the world, today announced a renewal of their successful partnership that for more than a decade has significantly advanced the growth of the League and the sport in North America. Celebrating its 150th company anniversary on October 8, Continental Tire will continue to serve as the League’s Official Tire and as an Official Partner of all 27 MLS clubs. To commemorate 150 years, Continental Tire is gifting $150,000 to the incredibly passionate fans of MLS, the club supporters groups.
“We’ve been celebrating the culture of soccer in North America as a partner of Major League Soccer for over 10 years and we’re excited to continue the partnership once again,” said Travis Roffler, director of marketing for Continental Tire. “We have a deep understanding of the passion that drives this sport as Continental’s soccer roots began in the 1950’s with Hannover 96, a German professional soccer club. As we celebrate Continental’s 150th anniversary this October, we look forward to bringing MLS fans along for the ride for more years to come.”
Sporting’s partnership with Continental Tire, which began in 2010, will continue to forge a deeper connection with soccer’s young and engaged fan base by creating unique experiences and offerings. With MLS supporters and fans at the core of all activations, Continental Tire has become an authentic part of the gameday experience.
In 2021, Continental Tire also continues its essential support of Kick Childhood Cancer – the League’s campaign to strengthen research efforts to find cures for all types of childhood cancer.
ABOUT CONTINENTAL TIRE THE AMERICAS, LLC.
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of Major League Soccer (MLS), College Basketball, West Coast Customs, Lingenfelter Performance Engineering, Petty’s Garage, ROUSH Performance, Stadium Super Trucks, Dream Giveaway, BMW Performance Driving Centers, and the AMG Driving Academy. In 2021, Continental celebrates its 150th anniversary. For more information, visit www.continentaltire.com.