Sporting KC launches #AllForTheCity marketing campaign

Sporting Kansas City introduced its “All for the City” marketing campaign in a television spot that debuted Sunday on KCTV5 during the first half of Super Bowl 50. The spot also included a sneak peek of the club’s new secondary jersey for the 2016 season.

Featuring a voice narration from Kansas City rapper Tech N9ne, the television spot conveys the strong connection between Sporting Kansas City and its supporters throughout the metropolitan area.

"'All for the City’ represents our goal to bring championships to Kansas City, as well as the cultural expansion of our brand throughout the entire metro area,” Sporting KC Chief Marketing Officer Andy Tretiak said. “We wanted to express how Sporting KC has become integrated into the daily life of our fans, regardless of who they are or where they live.”

Sporting Kansas City’s new TV spot will also air during the 58th Annual Grammy Awards on Feb. 15 (KCTV5), the 88th Academy Awards on Feb. 28 (KMBC 9) and other network television programs throughout the year.

“Once we landed on the concept for this spot, we knew we needed the right voice to drive it,” Tretiak said. “We have a history with Tech N9ne going all the way back to his on-field performance before the 2013 Eastern Conference Final against Houston. His voice is iconic and we thought the message would be easy for him to convey since Kansas City means so much to him.”

In addition to the new TV commercial, Sporting KC’s “All for the City” mantra will adorn a series of billboards to be displayed in the coming weeks. The outdoor campaign will debut this week with a billboard at I-35 southbound featuring Sporting KC midfielder Benny Feilhaber.

Over the radio waves, Sporting Kansas City will run “All for the City” spots with partners Sports Radio 810, 96.5 The Buzz and 610 Sports.

Single-game tickets for Sporting KC’s first nine home games of the 2016 MLS regular season are now on sale via For more information on group ticket packages and partial season ticket packages, call 888-4KC-GOAL.