The MLS Cup champions are on display across the Kansas City skyline with the addition of six new Sporting KC billboards in the metropolitan area this week. The team's "We Defend Together" marketing campaign -- first introduced in broadcast commercials that debuted during the 2014 Grammy Awards -- is featured alongside the Philip F. Anschutz Trophy.
Sporting Kansas City defenders Chance Myers, Aurelien Collin, Matt Besler and Seth Sinovic are showcased in the team's four newest outdoor advertisements, shown below:
Two locations: I-35 at Mercier | I-70 at Tracy
Two locations: I-35 near 7th Street Trafficway | I-35 near Broadway
Pepsi, the team's exclusive carbonated soft drink and bottled water partner, will serve as the match sponsor on Oct. 10 when Sporting Kansas City hosts the Chicago Fire. The first 5,000 ticket holders inside Sporting Park for the rivalry game will receive Sporting KC ear buds, courtesy of Pepsi.
In addition to the artwork above, adidas has branded a digital billboard with Sporting Kansas City playmaker Graham Zusi that joins Major League Soccer's exclusive supplier with one of the league's best players.
Two locations: I-435 near K32 | I-70 near I-435
Sporting Kansas City hosts FC Dallas at 7:30 p.m. CT on Saturday in the team's MLS home opener at Sporting Park. A limited number of tickets, including the release of standing-room only tickets earlier today, are available and can be purchased online at Ticketmaster.com or at the Sporting Park Box Offices on Saturday.
