LEGOLAND Discovery Center DL

Sporting KC & LEGOLAND Discovery Center to host fan event on April 5

Sporting Kansas City and LEGOLAND Discovery Center Kansas City announced today a joint fan event to be held on Thursday, April 5, at Crown Center to unveil a one-of-a-kind LIVESTRONG Sporting Park LEGO model. The LEGO model is approximately eight feet wide, seven feet deep and four feet tall. The special event will be free and open to the public from 5-6:30 p.m. CT in the atrium at Crown Center and will feature numerous family-friendly activities for fans, including ticket giveaways and LEGO contests, as well as photo and autograph opportunities with Sporting Kansas City players, team mascot Blue and LEGO mascot Buddy.

The first 200 fans to register their attendance at Thursday’s event will receive a complimentary ticket to Sporting Kansas City’s match on May 27 against the San Jose Earthquakes at LIVESTRONG Sporting Park. Event attendees will also be eligible to participate in a “Guess the Bricks” contest, soliciting estimates on the total number of LEGO bricks used to build the stadium model. The winner will receive a free Combo Annual Pass, which provides unlimited access for 12 months to LEGOLAND Discovery Center Kansas City and SEA LIFE Aquarium Kansas City.

Local LEGO master model builder Jeremiah Boehr will emcee the event and will also judge a timed LEGO building contest between Sporting Kansas City players with the help of kids from the audience. Participants on the winning team will each receive a Combo Annual Pass and a Sporting KC t-shirt.

“We are so excited to be partnering with Sporting KC as we bring our two new family attractions to Kansas City. It is only fitting that we work with LIVESTRONG Sporting Park, one of Kansas City’s new world-class attractions,” said Mendy Rose, Marketing Manager for LEGOLAND Discovery Center and SEA LIFE Aquarium Kansas City.

LEGOLAND Discovery Center Kansas City, scheduled to open at Crown Center in May, will feature the LIVESTRONG Sporting Park replica model amongst other Kansas City landmarks in the center’s MINILAND. LSP received the most votes during LEGOLAND Discovery Center’s poll of prospective KC venues last October 

Fans can have their photos taken with the model after it is unveiled on Thursday, and it will remain on display at Crown Center for one week following its debut.

“This event will bring together two great, emerging entertainment attractions in Kansas City and marks the beginning of a partnership that will see both organizations join forces to provide family fun at an affordable price,” said Rob Thomson, Sporting Kansas City VP of Communications. “Both destinations provide unique and first-class experiences that people can be proud to have here in Kansas City.”

About Sporting Kansas City

Sporting Kansas City is proud to be the only professional sports organization in Kansas City with local ownership. The team’s parent organization, Sporting Club, consists of the following five entrepreneurs in the Kansas City business community: Neal Patterson, Cliff Illig, Robb Heineman, Greg Maday and Pat Curran. Sporting Kansas City is currently in its 17th season as a charter member of Major League Soccer and plays at state-of-the-art LIVESTRONG Sporting Park, which opened in June 2011 as one of the best stadiums of its size in the world.

About LEGOLAND Discovery Center Kansas City

LEGOLAND Discovery Center Kansas City is described as stepping into the biggest box of LEGO bricks in the world. The $15 million, 30,000-square-foot interactive attraction will feature hands-on play areas, a 4D Cinema, LEGO-themed rides, and special party rooms for birthdays and other celebrations. This highly interactive and educational 2-3 hour indoor experience is ideal for families with children between the ages of 3-10. LEGOLAND Discovery Center will open in May 2012.