Sporting Kansas City, in collaboration with fan engagement software and analytics company FanThreeSixty, announced an
all-new official team app
ahead of the season opener on Thursday. The new app, available for download today, gives fans a more personalized experience with the MLS club.
“This app aims to meet fans where they are,” said Aaron Borns, vice president of marketing of Sporting Kansas City. “Whether you’re a first-time attendee or a longtime Season Ticket Member who has watched us raise four trophies in six years, there are content experiences for everyone. And now with enhanced mobile ticketing features, the Sporting KC app has achieved even more utility as a one-stop shop for our supporters.”
Fans can now either log in to or sign up with the Sporting app using a SeatGeek account—a first for the mobile-focused ticket platform.
"Our core belief is that it should be easier for fans to access and share their tickets," said SeatGeek Co-Founder Russ D'Souza. "We're excited to work with Sporting Kansas City to continue to innovate around the fan experience."
Single sign-on with SeatGeek lets fans access, scan or transfer tickets for upcoming Sporting games, removing the need for paper tickets while giving fans a seamless matchday experience.
With enhanced design and personalization in mind, the new Sporting app gives each fan a custom experience with in-venue offers, in-app promotions, and news and content tailored to the individual. Simplified navigation and an updated stadium map make it easier for fans to find what they’re looking for at Children’s Mercy Park, as well as discover new in-stadium offerings and events near them.
The elevated mobile platform gives fans faster access to club information, scores and highlight videos. Notifications like live scores and stats, breaking news and ticket specials are delivered right to the fans’ homescreen, ensuring they never miss a moment on or off the field.
While the new mobile app provides a premium experience for fans, it also gives Sporting Kansas City a single source of truth for fan insights.
“Our fan engagement platform and integrated mobile solution help Sporting Kansas City better understand who their fans are,” said Jason Houseworth, CEO of FanThreeSixty. “Together, we’re surfacing insights about today’s fans that not only personalize their experience, but also help Sporting drive meaningful relationships with fans that go beyond matchday.”
The app is available for download at no cost in the
App Store
and in
Google Play
. Existing users can simply update their Sporting app to the latest version if not set to auto update.
