Sporting Kansas City announced today a three-year partnership agreement with Tohi Ventures as the club’s preferred healthy lifestyle beverage.
Tohi, a finalist for Best Premium Drink in the 2018 Beverage Digest Awards and a finalist for the SupplySide CPG Editor’s Choice Awards in the Functional Beverage category, produces low calorie, 100% natural, antioxidant-rich, aronia-berry-based products available in four flavors to improve hydration and nutrition.
Through the joint partnership, Tohi Beverages products will be sold at Children’s Mercy Park during Sporting Kansas City home matches and will also be made available to Sporting players and technical staff members at Pinnacle, the team’s world-class training facility.
In addition, Tohi Ventures will expand their reach in the Kansas City market with branding on display at Children’s Mercy Park, Wyandotte Sporting Fields, The Victory Project Gala and SportingKC.com. Sporting Kansas City’s social media channels will also showcase a series of Sporting Stats, presented by Tohi Ventures, throughout the Major League Soccer season to highlight player milestones and team achievements.
Tohi Ventures, co-founded in 2017 by lifelong personal health advocates Shari Coulter Ford and Elma Hawkins to empower and inspire purposeful decisions supporting a nutrition first approach to wellness, is based in Kansas City’s Crossroads Arts District. The female-owned business manufactures all of its products in the United States and, in support of environmental sustainability, utilizes aluminum cans which contain more recycled content and have a higher recycling rate than plastic bottles.
About Tohi Ventures
Tohi is a healthy lifestyle brand creating innovative, antioxidant-rich Aronia Berry-based products in the Healthier for You consumer category. Tohi sources Aronia Berries directly from growers in the Midwest, supporting their efforts to increase awareness of this specialty crop. Tohi Ventures is the creation of two female entrepreneurs dedicated to seeking new and powerful ways to help consumers make purposeful decisions in the pursuit of wellness. For more information, visit DrinkTohi.com. Fans can follow Tohi on Instagram, Facebook and LinkedIn.