Sporting KC and J. Rieger & Co. kick off a spirited partnership

Kansas City distillery J. Rieger & Co. and the MLS soccer stars at Sporting Kansas City are joining forces to celebrate their “love of the city.” As of December 2019, the two hometown favorites have an exciting new partnership in play encompassing specialty bottlings, cocktails and events at the J. Rieger & Co. distillery, Children’s Mercy Park and other local venues. Scheduled to debut with the 2020 Sporting season, Rieger’s products will be served at Children’s Mercy Park during matches and at private events in the suite levels, Shield Club and additional concession locations at the stadium.
 
To show their spirit, J. Rieger & Co. is throwing their full support behind Sporting, now known as the “Official Sports Team of J. Rieger & Co.” In return, Sporting has named them “the Preferred Distillery of Sporting Kansas City.”
 
“We’re so proud to support Sporting and their amazing fan base,” says Andy Rieger, President & Co-Founder of J. Rieger & Co. “This is a true partnership that goes beyond traditional sports marketing, and is all about responding to the energy and excitement our Kansas City fans have come to expect from J. Rieger & Co. and Sporting.”
 
“Sporting is thrilled to partner with great local businesses that showcase everything we love about Kansas City,” says Jake Reid, President and CEO of Sporting KC. “The team at J. Rieger & Co. is taking our spirits program to a whole new level with creative cocktail and drink experiences that we look forward to showcasing throughout Children’s Mercy Park.”
 
Observant fans of J. Rieger & Co. and Sporting Kansas City were recently treated to a special appearance by team captain Matt Besler in an ode to the traditional “yule log.” The video showcases Besler by the fireplace at The Hey! Hey! Club at the Rieger distillery. Click here to view.
 
Season Ticket Members of Sporting Kansas City are invited to a season kick off event at the distillery on February 19. Additional details will be announced at a later date.
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