Sporting KC announces partnership with Tequila Don Neron


Tequila Don Neron has signed a five-year partnership to become the official tequila of Sporting Kansas City, marking the Major League Soccer club’s first ever tequila partner.

Tequila Don Neron launched in Kansas City this summer and “La Tequila Fina” will be available for fans to purchase in custom Sporting-branded bottles at Children’s Mercy Park in 2023. A variety of distinct flavors – each made from the highest quality 100% Blue Weber Agave and aged to perfection inside white oak barrels for a full and flavorful taste – are produced by expert Tequila Masters, including Silver Pink Tequila, Reposado Black Tequila, Silver Tequila and Reposado Tequila.

Tequila Don Neron was founded in 2018 by Juan Antonio Vargas Sr. and the Vargas family, who immigrated from Guadalajara, Mexico and includes sons Juan Antonio Vargas Jr. as Chief Executive Officer and Nestor Emmanuel Vargas. Together, the company has a vision to create a distinguished tequila that appeals to connoisseurs and consumers alike by combining science with creativity.

A charter member of Major League Soccer, Sporting Kansas City are two-time MLS Cup champions and four-time winners of the Lamar Hunt U.S. Open Cup. Led by Manager Peter Vermes, Sporting Kansa City’s 2023 campaign will be highlighted by the debut of the reimagined Leagues Cup – featuring all of the clubs from MLS and Liga MX in a month-long tournament – as well as a 34-match regular season schedule which will feature MLS newcomers St. Louis CITY SC in their expansion season.