The Victory Project

Charlie Hustle releases Victory Project Kit Tee 


Charlie Hustle released today a limited edition Victory Project Kit Tee to raise funds and awareness for Sporting Kansas City’s charitable foundation.

As part of Charlie Hustle’s Communi-TEES line in which the clothing brand teams with national and local Kansas City charities, proceeds from the shirt sales will go directly to The Victory Project to support its mission to help children through all of life’s challenges.

The Victory Project Kit Tee will be available to purchase online at or at Charlie Hustle’s flagship store on the Country Club Plaza at 419 W. 47th Street. In addition, the shirt will be sold at SportingStyle locations at Children’s Mercy Park – including the Charlie Hustle Pop-Up Store located on the Mazuma Plaza – for Sporting KC home matches beginning March 26 when Sporting hosts rivals Real Salt Lake.

The design for The Victory Project Kit Tee draws inspiration from four iconic elements on Sporting Kansas City jerseys since the club’s inception in 1996: hoops, the state line and the Charlie Brown rainbow all within the club’s signature argyle pattern.

“This collaboration is our way of saying thank you to all of the fans and all of the players who have helped The Victory Project grow into such a force for good in Kansas City,” said The Victory Project Executive Director Jackie Feeney. “Thanks to their countless contributions, The Victory Project will continue serving children locally for many years to come.”

In addition to the newly unveiled Victory Project Kit Tee, Charlie Hustle also sells a Sporting Club Collection that launched in 2021 with a variety of vintage-inspired KC soccer t-shirts, sweatshirts, scarves and beanies.

The Victory Project was established by Sporting Kansas City in 2013 to unite players, staff, fans and community partners across the Kansas City and Midwest regions. Through numerous events and initiatives, The Victory Project is dedicated to enhancing and enriching the lives of children battling cancer, providing special experiences and opportunities to children with disabilities and making the sport of soccer more accessible to children with limited financial resources.

To learn more or make a donation, visit